Emerging recruitment trends to be aware of
The recruitment landscape is changing fast and constantly evolving, emerging trends are helping to shape the processes of the future. With the development of new communication platforms and the ever-increasing use of artificial intelligence, the recruitment process is now much more automated and efficient.
I wanted to take a look at current emerging trends surfacing and which ones we should be embracing to enhance company recruitment strategies.
Predictive Analytics
Predictive analytics is revolutionising the way businesses use data to make decisions. By analysing past and present employee data and trends, you can make an informed decision on what you need to look for in your future hires.
By applying predictive analytics, companies can make better decisions about their customers, their operations, their products, and services. This can help a business to further specify the most ideal type of candidate or job role needed as they become more aware of the customer and operational needs. Regularly survey employees about: their role within the company; their views about the company; and their wants and needs in the workplace, to help perform their job better. All this, can help you to identify skills gaps and areas where more support is needed. Ultimately helping you to make better informed hiring decisions.
Gamification
Recruiting can be a difficult and time-consuming task. However, with the use of gamification, recruitment can be made simpler and more engaging. Gamification is the process of adding game elements, such as points, leader boards and rewards, to activities that are not typically thought of as games. This technique can be used to make recruitment processes more interesting and motivating, while still retaining the core principles of the job. For example, recruiters or hiring managers can use gaming elements like point systems and badges to reward applicants for completing tasks that are part of the recruitment process.
Gamification can encourage applicants to complete tasks more quickly and to a higher standard. It can also give hiring managers feedback on which applicants are most motivated and engaged. Not only this, but recruiters can also identify which tasks and games have a higher engagement, and therefore get rid of those that make the recruitment process less interesting or refine them to become more attractive to the candidate. By making the recruitment process more engaging, recruiters can attract and retain high-quality candidates. This can lead to a better quality of hire, as well as a more positive recruitment experience for all involved.
Social recruiting and social media
Social recruiting is an effective way for employers to engage with potential candidates and build an engaged talent pool. Social media is an increasingly popular job search tool for employers and job seekers alike, with over half of all employers now using social media to source candidates.
There are a few ways that a company can use social recruiting. For example, they can share a new job on their own social media. Doing this can help reach a larger pool of potential candidates as employees can share the post further to their own network, spreading the word. Another way is researching or coming across specific types of candidates on social media that look ideal, and contacting them through there. Social recruiting allows employers to target specific candidates, based on their skills, experience, and other criteria. It’s also a great way to build a company’s brand, as well as create a positive employer image.
Candidate experience
Candidate experience is becoming increasingly important in the recruitment process. From initial contact through to the onboarding process, it’s essential that companies ensure they are creating an environment that is welcoming, professional, and engaging to stand out in an ever-increasing market. This is more than just providing a positive experience; it’s about creating a lasting impression of your company that will encourage potential applicants to become a part of your team. Firstly, you should ask your employees what they like about your company and what’s special about it. So, that you can then shout about it and show off your best assets that you offer to really attract candidates.
You could also involve employees in your recruitment process. They can act as a persuasive and positive measure to candidates. In addition, they can answer any questions that the candidates might not want to ask the hiring managers, putting the candidates at ease.
It’s also important for companies to be able to measure and evaluate the candidate experience, so that improvements can be made, and the recruitment process can be continually refined. By focusing on the candidate experience, companies can ensure they attract and retain the best talent.
I really like the idea of using gamification to recruit and help to create a positive and memorable experience for candidates. It’s an enjoyable and interactive way to test a person’s skills and lets them show what they can do in a fun and creative manner. I feel this embodies the kind of experience we like candidates to have at Eventus Recruitment!
Professional advice on your recruitment strategy
At the Eventus Recruitment Group we really take the time to get to know our clients and candidates and prioritise your needs and wants first. This means that we understand what you go through when recruiting for your team and puts us in the position of being able to offer the best advice to help you throughout the recruitment process.
With Eventus Recruitment, you gain access to recruitment experts who specialise in specific sectors and regions, only making it more tailored to you and making a real impact your current recruitment strategy. The help we will provide doesn’t just stop once you have found your successful candidate. We will also help once they have started their new position and the strategy you take to follow up on new employees. If you would like some advice on your recruitment strategies, click here to contact us or call our head office on 01524 34400.
Written by Shelley Gilchrist, Resourcing Consultant for Finance jobs across England and Wales.
