Improving your company attraction strategy to recruit top talent
Attracting the top talent in your location and sector is key to any successful recruitment drive. It’s important to constantly develop your attraction strategy to stay ahead of your competitors in order to recruit the top talent. So, how can you enhance your talent attraction strategy?
Practical ways to enhance your company attraction strategy
Here’s some practical suggestions to improve your talent attraction strategy at your company:
Utilise Social Media
Have a presence on social media, particularly LinkedIn. Post about your company, blogs, news articles, shout about your staff, company events and incentives you hold, and ask your staff for testimonials to post.
Create a Referral Scheme
Implement a referral scheme for your staff, which rewards them for referring people to work for your company.
Enhance Employee Benefits, Incentives and Recognition
Enhance your employee benefits, incentives and recognition programmes. You can then use these as part of your candidate attraction strategy. For example, creating pdfs of your employee benefits to give to interested candidates.
Ensure your Job Adverts are Visible
Make sure your job vacancies are on your website and share them on social media. To view our top tips for creating a stand-out job adverts click here.
Update your Interview Process
Create an engaging job interview process. Invite your staff into interviews or set up an informal meeting with staff – who the successful candidate will be working closely with – and candidates who you are interested in. So, they can get to know each other and answer any questions the candidate may have.
Get Creative with the Job Offer Letter
Get creative with the offer letter. One of our clients sends a video from the MD alongside their offer letters. Or you could create a branded overview document of your company, with an introduction into the company, employee benefits, company events, testimonials from clients and staff, and main contacts within the company.
Keep your New Starters Engaged
Once the successful candidate has accepted the job offer keep them engaged with your company. Send them a congratulations card or gift, invite them to company events whilst they’re working their notice. In addition, you could create a newsletter for new starters.
If you follow our advice above, you will keep candidates engaged throughout the whole recruitment process and it will help your firm stand out to talented professionals over your competitors.
Get support enhancing your company attraction strategy
At the Eventus Recruitment Group we take an unique approach to recruitment in that we put our clients’ and candidates’ interests at the heart of what we do. We take time to get to know more than just your job requirements, we get to know you personally, your business and your company culture. This allows us to give tailored advice and support on more than just your recruitment strategy and make a real impact to your business. If you would like some advice or support on your attraction, recruitment and retention strategies, please click here to contact us.
